Yate Car Hire Privacy Policy

Data We Gather

We gather and manage various personal information types, including:

2. Usage of Your Information

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • Managing your vehicle rental bookings and agreements is a priority for us. We verify your identity to confirm compliance with our rental criteria. Our team coordinates the collection and return of vehicles efficiently. Additionally, we handle payment processing and oversee deposits and associated charges.
• Customer Communication (Legitimate Interest and Contract Fulfillment):
  • Delivering booking confirmations and essential rental details. Addressing your questions and offering customer support. Informing you of any updates to our services or policies.
• Marketing Preferences and Consent Management:
  • We will send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out anytime.
• Service Enhancement for Our Customers:
  • Reviewing website interactions to refine user experience and functionality. Conducting research to improve our vehicle fleet and services offered.
• Legal Adherence (Compliance Requirements):
  • Adhering to legal and tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing disputes and upholding our terms of service.

Information Sharing Practices

Your personal information may be shared with:

• Partners in Vehicle Services: We collaborate with third-party companies, including payment processors and IT support, to provide our services. They are contractually required to safeguard your data.

Your personal information is not sold to third parties.

Data Protection

We employ a variety of technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or loss. These measures consist of encryption, strict access controls, secure server infrastructure, and routine security evaluations. Despite these precautions, no method of online transmission or electronic storage can guarantee absolute security.

Data Retention Policy

We keep your personal information only for the time required to achieve the specific purposes for which it was gathered, including compliance with legal, accounting, or reporting obligations. The duration for which we retain data depends on the nature of the information and the context in which it is processed.

Your Rights and Choices

Your rights under UK data protection law

• Accessing Your Information: Obtain a copy of your personal information in our records.

Contact us below to exercise your rights.

Cookies and Tracking Practices

Our website utilizes cookies and similar technologies to improve your browsing experience, monitor site traffic, and customize content. You have the option to adjust your cookie preferences via your browser settings at any time to suit your needs.

8. Updates to Policy

This Privacy Policy may be revised from time to time to align with changes in our practices or legal obligations. Any updates will be made available on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy regularly to stay informed about our privacy practices.

Contact Yate Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out to us: